Contagious: Why Things Catch On. Jonah Berger
ISBN: 9781451686579 | 244 pages | 7 Mb
Contagious: Why Things Catch On Jonah Berger
Publisher: Simon & Schuster
Sadness By understanding the science behind why people talk and share, companies and organizations can get more word of mouth for their products and ideas and help those products and ideas catch on along the way. Aug 21, 2013 - "Contagious: Why Things Catch On" Interview with Jonah Berger [VIDEO]. For seven years at Wharton, Jonah studied the science of Word of Mouth. He's also a marketing professor at the Wharton School and columnist for BusinessWeek. Aug 19, 2013 - Ever wonder why some things catch on? Apr 3, 2014 - Catch the latest in our Zero to Ninety series. Or is the advertising budget the key to success? Jun 18, 2013 - Rather, it was about understanding the motivations behind those outcomes: the underlying human behavior that drives some things to get talked about more than others and some things to go viral; how different emotions (e.g. Jul 5, 2013 - In this episode, I interview Jonah Berger, author of The New York Times bestseller, Contagious: Why Things Catch On. Are things that take off simply better? Is it because they are a better deal?